Home » Novikov about Malikov’s work: “For many, many years, “Hands-Zagrebuki” is his most successful hit”
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Novikov noted that Malikov began to appear on screen less often as a singer, since this requires good songs. Advertising allows him to earn good money and regularly catch the eye of viewers. “Many artists have turned into mass entertainers and animators. The advertising texts they sing often carry more meaning than the songs they write and sing,” the poet was indignant.